Advertising

No matter what your business, it is important to target your audience properly. For instance, a fly fishing reel manufacturer may not want to waste their valuable ad dollars in the fresh water fishing section. That's why we have designed our site, and our marketing strategy to better target your customers. We have set up our plan so that you can choose which area of our site you would like to run your ad in. Most sites will simply set up your ad to run on the entire site, and as soon as 1000 people have seen your ad, it is removed. That may pose a problem if 950 of those people were not interested in your type of fishing.

We have also set up our plan so that you are guaranteed to not have your ad removed after a certain amount of impressions. Impressions are one thing, but click-throughs are another. We feel that it is unfair to our customers to remove their ads after they have been viewed a certain amount of times. This is why we have set up our contract to give you exposure for the entire length of time that your contract runs.

Notice in the table below that the Internet is the only medium that:

• offers global exposure
• is available 24-hours a day
• offers low cost updates
• reaches your target audience

Compared with other leading Web sites, ActiveAngler's production costs are significantly lower. We believe that the up-front costs should be kept as low as possible in order to provide our customers with the greatest value.

Simple. We provide fishermen with the best information from some of the world's greatest outdoor authors. In fact we have gathered a team of supporters together who include authors from just about every corner of the globe, as well as the largest and most well respect fishing tackle manufactuers and distributors. Everything on the site is categorized under freshwater, saltwater, and fly fishing making it easy to find and access materials quickly.

• fishing chat rooms
• bulletin boards
• hundreds of articles
• extensive photo gallery
• delicious fish recipes
• real-time news
• email our experts your questions
• trip planning resources
• product reviews
• fishing reports

We have designed each of our unique types of advertising to form part of a complete strategic marketing plan.

Banners
Each of our 3 types of banner advertisements differ in size and are located in different locations on the page to meet a variety of needs. Our horizontal advertisements are located near the bottom of each page and serve as an ideal vehicle for longer headlines. We have incorporated our search function, one of the most important parts of every page at the bottom, just under this ad space to attract viewers to read completely down to your banner advertisement. Our other two banner advertisements are located near the top of the page in the left hand column. This space prominently features your advertisement with high-visibility, and little surrounding clutter. All of our advertisements can be animated to provide you with maximum attention-grabbing power, and to allow you to really show off your product. Click here to see a page demonstrating the different banner locations.

Pop-up and Pop-under windows
We now offer two new forms of advertsing; the pop-up and pop-under windows. Both types of these larger ad formats are designed to enhance the effectiveness of your online marketing message by utilizing greater interactivity and expanding creativity. The pop-up window is designed to open a new browser window on top of the active window in which to display your ad. This 250 x 250 window is large enough to prominently display your message while not interrupting the viewer's surfing experience. See a pop-up window now.

The newest form of online advertising is the exciting pop-under ad window. As the page loads, our largest ad format pops up in the background, behind the viewer's active browser window. For users with a large enough monitor, the new window partially shows in the background. This partially obscured window peaks the curiosity of the viewer causing the user to intentionally click on the ad to read it which studies have shown is very effective. This engaging form of advertising has proven to be one of the most effective marketing tools. Due to its proactive nature, memory retention is much higher with this type of advertising. Viewers with smaller monitors see the ad when they close their browser window. This is also very effective, as the viewer is confronted with your advertisement after all of the other windows are closed, displaying your ad exclusively. See a pop-under now.

Advertorials
Advertorials provide you with an opportunity to write an entire page exclusively about your product and its benefits. This form of marketing is very successful if the article is written as a news piece or a product review. Readers can be persuaded to use your product or service in an engaging, interactive way. You article can direct readers to your site with a link, or prompt them to contact you directly. Your article may be up to 250 words and contain 2 graphics up to 150 x 150 pixels. This is a great way to showcase the benefits of your product directly to your desired target audience! See one right now.

Featured Sponsorships
A featured sponsor ad includes up to 75 words and one graphic which you could choose to be your company logo or a product photo. This prominently highlighted paragraph sits on the page of your choice in the lefthand column. It offers high-visibility and delivers your powerful marketing message to your target audience. Combined with a link to your site, this marketing tool is sure to drive more traffic to your site. Click here to see one.

Links
If your company is not listed in the links section of ActiveAngler, you're missing out on one of the best ways to direct viewers to your site. Would your company be very successful if it were not listed in the yellow pages? A listing in the links section of ActiveAngler is just as important. Your link can be listed in the category of your choice, and a have a brief description of up to 30 words telling about your company and its web site. See the links section now.

For information on rates, packages, specials, and discounts, please email us or call us at 970.691.4917. One of our friendly sales representatives would be happy to help you to develop an advertising campaign that really hooks your customers.

By using this site you agree to the legal terms and policies
Legal Notices | Privacy Policy | Disclaimer | Nymph Fishing | Nymphing

Advertise on ActiveAngler